Two years ago a company used one of our most well-known photos on the cover of an iPhone case without our permission. This was misleading in a couple of ways; the product seemed to advertise that it could produce the results in our picture (it couldn't) and some people assumed we were endorsing the product. The product was in some of the biggest stores in Australia and New Zealand, including Target, and selling for about $70 AUD.
We tried to reach out and handle it nicely without getting lawyers involved, but the people who stole our photo immediately lawyered-up and tried to ignore us.
So we sued them. That wasn't easy! We had to hire lawyers in Australia, and finding an attorney was REALLY HARD. The defendants tried to get off without paying a fair amount... but in the end, it cost them a lot.
How much did we get? We'll show you our bank statement.
Sign up for your FREE trial to The Great Courses Plus here: http://ow.ly/7atf30k3oOv
The Great Courses Plus is currently available to watch through a web browser to almost anyone in the world and optimized for the US, UK and Australian market. The Great Courses Plus is currently working to both optimize the product globally and accept credit card payments globally.