The JPEG file format is 30 years old now. A new tech, HEIF (stored in HEIC files and used in HAVC or h.265 video) offers more than 50% better compression AND better image quality, thanks to 10-bit color. Apple adopted HEIF, HEIC, and HEVC in 2017 for the iPhone... and NO OTHER CAMERA COMPANY HAS FOLLOWED. Just by switching file formats, your storage costs could be cut in half. You could buy memory cards that were half the size and half the speed. Your buffer would last longer and clear faster. In this podcast, I'll talk about the JPEG file format and how WE can convince camera companies to adopt this incredibly important new technology.

Watch a video of this podcast at http://sdp.io/KillJPG

Go to http://squarespace.com/Tony & save 10% off your first website or domain with code “TONY”

Music provided by Epidemic Sound (affiliate): https://bit.ly/2MwDey7

Nikon is expecting to lose $92 MILLION in 2020 on its camera business. That's bad, but it gets worse - Nikon is planning to reduce R&D, so we can expect the rate of their technical advances to decrease. Nikon is also predicting that their market share will decrease, and the total market size is decreasing, so their revenue will inevitably drop.

We believe Nikon can pull through this, but their current plans might not be the right plans. We believe they should cater to existing DSLR customers rather than trying to push everyone to their mirrorless Z system. We believe the Z system is an area for long-term growth, but producing F-mount products will help raise cash to keep the business running in the short term. Finally, we believe Nikon should INVEST and take an even bigger loss for a couple of years, allowing them to grow their market share instead of cutting it.

Head to http://squarespace.com/Chelsea to save 10% off your first website or domain with code “CHELSEA”

Watch a video of this podcast at http://sdp.io/NikonDed

Music provided by Epidemic Sound (affiliate): https://bit.ly/2MwDey7